ADAMÓ was created out of disappointment.

Growing up between New York City and the Hamptons, I was surrounded by the ocean and everything it had to offer, but rarely by clothing that honored it. I would walk back and forth down the main streets and could never find anything else but overpriced hoodies and teeshirts that say “The Hamptons” or the existing luxury giants whose clothes have become overdone and uninspired.

A few years later, I moved to Laguna Beach and saw the same issues plaguing much of the West Coast. That never made sense to me. The coast is the pinnacle of luxury. It deserved better design. So I built what I couldn’t find:

Coastal clothing with intention. Quality fabrics. Impeccable attention to detail. Pieces that respected the culture instead of copying it.

It’s what coastal fashion should be.

Understated. Quality. Elevated.

Born by the ocean. Crafted for you.

- Luca Adams

Founder and Creative Director