ADAMÓ was created out of disappointment.

Growing up between New York City and the Hamptons, I was surrounded by ocean culture, but rarely by clothing that honored it. Coastal wear was either overbranded, cheaply made, or caricatured into something loud and disposable. Surf culture was reduced to souvenir graphics and fast fashion.

That never made sense to me.

The coast is the pinnacle of luxury. Early mornings. Salt in the air. Sun-faded docks. Time that moves slower. It deserved better design.

So I built what I couldn’t find: coastal clothing with intention.
Quality fabrics. Impeccable attention to detail. Pieces that respected the culture instead of copying it.

ADAMÓ isn’t “beachwear.”
It’s coastal culture, done properly.

Understated. Functional. Elevated.
Born by the ocean. Built with discipline.

This is ADAMÓ.